Here is an example of previs for an animated commercial. What I love about working in animation is how much everything can be designed to underscore the story and emotion. One of the best things about previs, is that it can bring this kind of thinking and control to live action filmmaking as well.
What we really enjoyed about this little piece was the emphasis on lighting as a part of telling the story. Typically, lighting is difficult to do early in the CG process. But the way we work at Twenty One Inc, we are able to design and implement lighting right up front at the start of set design.
Our approach also heavily emphasizes a close relationship with the production design process, and we encourage a strong back-and-forth work flow to capture the best of what the design and the cinematography have to offer in terms of telling the story and influencing one another.
Plus, it's so much fun!
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